Marketing and ethics have always had a complicated relationship, to say the least. It’s easy for anyone to take one look at the Cambridge Analytica Scandal, along with Facebook’s continuous denial and downplaying of their involvement, and be concerned. Even more so if they discover the prevalence of bots and fake accounts, still very muchContinue reading “The Post-Truth World, Fake News and Facebook”
Category Archives: Uncategorized
Metro Trains and How IMC Helped Them Spread Their Important Message
If you’re from Australia, or more specifically, Melbourne, you’ll know the little cartoon figures that are always smiling up at you from Flinders Street Station. Be Safe Around Trains! They cheerily proclaim, showing a bean-shaped, balloon holding figure about to step onto the tracks. Now, if this was your first exposure to the campaign, youContinue reading “Metro Trains and How IMC Helped Them Spread Their Important Message”
Product Strategy and How Coca-Cola Caters to Multiple Markets
If you know any brand, you know Coca-Cola. The ubiquitous soft drink and it’s definitive branding is globally recognized and it’s not hard to see why, with Interbrand rating it as one of the most valuable brands in 2017, with a brand value of up to 69.73 Billion US Dollars. Alongside their 36.7% North AmericanContinue reading “Product Strategy and How Coca-Cola Caters to Multiple Markets”
Mobile Marketing and Spotify – Why Does it Work?
If you have a phone, which I’m guessing you do, then you’ve heard of Spotify. The juggernaut of a music platform has a staggering 222 Million users, of which 110 are paid subscribers. Their closest competitor is Apple Music, which only touches 50 Million paid users. Considering the standard plan is 12 Dollars a month,Continue reading “Mobile Marketing and Spotify – Why Does it Work?”
Virality, Tide Pods, and Public Safety: How Do These Trends Go Global?
There’s certainly been more than a few viral trends over the years, and most millennials have at least one that comes to mind where internet memes are concerned. Whether that’s Nyan Cat, Charlie Bit My Finger, Leave Britney Alone, or Charlie the Unicorn, with the internet sprouted the idea that any piece of media canContinue reading “Virality, Tide Pods, and Public Safety: How Do These Trends Go Global?”
User Engagement and What Can be Learned from Twitter
If I asked you who the largest social media platforms were, who would you say? As, I’m sure, comes to no surprise to anyone, Facebook is largely the platform that comes to the front of everyone’s mind. With 2.32 Billion monthly users, the juggernaut truly looms over the social media landscape. Yet, their business integrationContinue reading “User Engagement and What Can be Learned from Twitter”
Marketing Musings 