Marketing and ethics have always had a complicated relationship, to say the least. It’s easy for anyone to take one look at the Cambridge Analytica Scandal, along with Facebook’s continuous denial and downplaying of their involvement, and be concerned. Even more so if they discover the prevalence of bots and fake accounts, still very much… Read more

If you’re from Australia, or more specifically, Melbourne, you’ll know the little cartoon figures that are always smiling up at you from Flinders Street Station. Be Safe Around Trains! They cheerily proclaim, showing a bean-shaped, balloon holding figure about to step onto the tracks. Now, if this was your first exposure to the campaign, you… Read more